Name: The Profit Neutral Company
Availability: InStock
Author: Martin Small

The essential guide to profit-neutral business

The Profit Neutral Company sets out, in plain terms, how a company can balance its financial, environmental and social responsibilities — and thrive by doing so. It is the practical companion to the Profit Neutral certification, written for the people who make these decisions every day.

Who it's for

Business directors & leaders

How to adapt your business model, set meaningful environmental and social objectives, and communicate them with confidence to every stakeholder.

Investors & funders

How to identify companies that are genuinely sustainable — and quantify the financial, environmental and social returns behind the claims.

Consumers & advocates

An accessible look at the future of responsible commerce, and how everyday choices reward the businesses getting the balance right.

Inside the book

The economic blueprint — practical insight into balancing financial returns with real social and environmental impact.
The certification roadmap — how business leaders put profit-neutral principles into everyday practice.
Stakeholder value — attract impact investment, build consumer trust and improve employee retention.
Future generations — why setting these objectives matters well beyond the balance sheet.