PROVEN, SUSTAINABLE AND RESPONSIBLE BUSINESS.
Balancing financial, environmental and social responsibilities.
Profit Neutral Companies
A Profit neutral company is an organisation which balances its financial, environmental and social objectives.
Consumers can identify with companies which are genuinely following sound environmental and social policies.
Employees can work for companies that provide job security and which follow objectives which are equally important to them.
Directors can promote their company's environmental and social successes.
Investors can invest in companies that are sustainable and which provide financial, environmental and social benefits.
Consumer choice
Profit neutral companies provide consumers with a greater choice of goods and services.
Consumers support those companies which pursue environmental and social objectives.
Profit Neutral Membership
Registration
We identify companies who follow a balanced approach to their financial, environmental and social objectives.
We register those companies so that all stakeholders are aware of the objectives being set and achieved.
Monitoring
We undertake financial and quantitative analysis of the information provided to support a member's claim of being profit neutral.
This analysis is made available through the website and is replicated through a member's own social media.
Membership
Profit Neutral Limited is a company limited by guarantee, a non-profit making company and is an Association of our members. Each profit neutral company is a member of Profit Neutral Ltd.
An annual membership fee is payable. The membership fee is used solely to cover costs incurred by Profit Neutral Ltd in carrying out its functions.
The Profit-Neutral Certification Stamp
Profit-Neutral.org is a registered trade mark, used by members.
The stamp indicates that a company is following a balanced approach to its financial, environment and social objectives and complies with our terms of membership.
No political affiliations
Profit Neutral Ltd holds no affiliations with any political parties or organisations. Members may hold differing political views but Profit Neutral Ltd will remain apolitical.
Funding
Members are able to attract funding through the association. A member sets out the purposes for which the funds are being sought and the benefits for investors. The environmental and social benefits are also clearly identified and quantified.
Our message
Converting your business into a profit neutral company provides consumers and investors with greater choice, attracting a greater market share and the funding to sustain your business in an environmentally and socially responsible way.
Objectives
Environmental objectives
Environmental objectives are wide ranging. The objectives set by a particular profit neutral company will differ to some extent, depending on the nature of the business undertaken, the location and the scale of operations.
It is therefore up to each individual profit neutral company to set its own environmental objectives and allocate the necessary resources to fulfil those responsibilities.
Social objectives
Social objectives will tend to benefit employees, customers and the local community in the first instance. However, international objectives may be set which benefit overseas communities and provide responsible overseas investment opportunities.
New Book
The Profit Neutral Company
Aligning profit, purpose, and people for a more balanced business.
- The economic blueprint — practical insight into balancing financial returns with real social and environmental impact.
- The certification roadmap — how business leaders put profit-neutral principles into everyday practice.
- Stakeholder value — attract impact investment, build consumer trust and improve employee retention.
Economics
We have termed the phrase Profit Neutral to clearly identify the fact that a company's financial profit needs to be balanced with the environmental and social benefits which can be achieved.
By attracting consumers and enabling them to make the right choices, a company can achieve all its financial, environmental and social objectives.
Political
Politicians may be more encouraged to deal with companies which have environmental and social issues at heart.
Synergy can be built up through association with local and national authorities when environmental and social issues are being considered.
A profit neutral company may well attract grants more commonly associated with non-profit making organisations.
Politicians may be encouraged to consider changing the law, locally or nationally, where there are environmental and social issues.
Future generations
Every company is different and is able to set different environmental and social objectives.
The benefit of being able to set these objectives should not be under-valued.
Although it is a responsibility, the benefits which flow for current and future generations, should be recognised as considerable.
